Business Models

WHAT

The Opportunity
$114B
Korea Beauty Exports 2025
+40%
MCN Commerce Growth YoY
0
KR–CN M&A Specialists

This is the gap BRC fills.

The BRC Edge
What others offer
Export consulting with no local network
Fee-based advisory with no skin in the game
Korea-only or China-only specialists
Theory-driven brand strategy
What BRC delivers
Live MCN, TP & offline partnerships in China
Equity co-investment — BRC wins when you win
Simultaneous Korea + China + Global operations
Founder-operated — built 3 global brands from 0
Four Ways We Partner
A
KOREA → CHINA CROSS-BORDER
Type A
+

Connecting verified Korean brands to Chinese MCN, TP, and offline channels. Not just export consulting — brand equity co-funding, localization packages, and Douyin/Xiaohongshu real revenue generation. Long-term equity-based structure aligns BRC's interests with the brand.

DouyinTmallMCNOffline
Revenue Model
Sales commission + Brand equity + Operation fee
B
CHINA → GLOBAL REBRANDING
Type B
+

Repositioning China-verified brands as K-brands for global market entry. Packaging design, Korean brand universe construction, Oliveyoung entry, US/Japan/SEA channel expansion. BRC leads the entire process of creating a globally trusted brand.

OliveyoungUltaJapanSEA
Revenue Model
Licensing fee + Global sales split + Equity participation
C
SELF INCUBATION KR + EU
Type C
+

BRC directly plans and launches brands. Using Korean ODM infrastructure (Cosmax, Cosmetica) and licensing European premium brand heritage to position as K-luxury. Core strategy is strategic investment or M&A exit after growth — not long-term holding.

Cosmax ODMEU HeritageK-Luxury
Revenue Model
Brand revenue + Exit capital gain
D
BRAND M&A ADVISORY
Type D
+

Bilateral Korea–China brand acquisition and sale advisory. Deal sourcing through BRC's network, PMI advisory, and structuring support. 4 Korean SI partner firms and 11+ Chinese partner network enables fast and precise matching.

11+ CN Partners4 KR SIPMI
Revenue Model
Advisory fee + Success fee + Co-investment
Typical Engagement
01

First Contact

Brand introduction, initial market assessment. 1–2 weeks.

02

Due Diligence

Brand audit, channel fit analysis, network matching. 2–4 weeks.

03

Term Sheet

Partnership structure, equity terms, channel plan agreed. 2 weeks.

04

Launch & Scale

MCN launch, channel expansion, localization. 6–18 months.

05

Exit / M&A

Strategic acquisition, PE investment, or growth round. 18–36 months.

Deal Structure
A
KR → China
Cross-border
Sales commission5–8%
Brand equity5–15%
Operation feeMonthly
Equity + commission. BRC wins when the brand wins in China.
B
CN → Global
K-Brand Rebranding
Licensing feeUpfront
Global sales split10–20%
Equity participation10–20%
Repositioning fee + global revenue share. BRC leads all channel execution.
C
Self Incubation
KR + EU → Global
Brand revenue100%
Exit capital gainM&A upside
Co-investor shareNegotiable
BRC owns and builds. Exit via strategic acquisition or PE. Co-investors welcome.
D
M&A Advisory
Bilateral KR–CN
Advisory retainerMonthly
Success fee3–5%
Co-investmentOptional
Deal sourcing, PMI, structure. Success fee on close. Optional co-investment position.

All structures are equity-aligned. BRC participates in the brand's success — not just hours billed. Every deal is designed around a specific exit horizon from day one.

Revenue Projections
2026EKRW 5B · OP 10%
PoC & foundation year
2027EKRW 30B · OP 20%
Multi-deal scale-up
2028EKRW 100B · OP 30%
Global expansion complete