Deal Cases

WORK

Three brands.
Three directions.
One platform.

01
Type AKorea → China Cross-border

NUTSELIN

Han Hye-jin Directed · Cellulite Body Care

Studio Episode's body care brand. Explosive growth from KRW 700M to 20B. BRC is launching Nutselin into China via Douyin and Tmall. Starting with Darenshow MCN live commerce, expanding to Huanxi offline distribution across all channels.

KRW 20B Current Revenue700M → 20B GrowthDouyin LaunchTmall
Brand Status
Verified KR
Target Market
China
Stage
In Progress
02
Type BChina → Korea → Global Rebranding

MANUKA BEE

Pentawards 2017 Gold · Douyin Triple Champion

Lip care specialist brand founded in Shanghai in 2013. Douyin bestseller, popularity, and review triple champion. Red Sequoia-backed (CNY 50M). BRC leads K-Beauty repositioning, then US Costco/Ulta entry via Grace International and Japan drugstore 10,000-unit launch via Viewridge.

CNY 50M Red SequoiaPentawards GoldDouyin Triple #1Oliveyoung → Ulta → Japan
Phase 1
K-Brand KR
Phase 2
US · Japan
Stage
In Progress
03
Type CSelf Incubation · European Heritage K-Luxury

KALIKLOR

Italian Premium Oral Care · Est. 1903

BRC licenses a 120-year Italian premium oral care brand and repositions it as K-luxury. Combining European heritage storytelling with K-beauty distribution power and China digital channel firepower. A new model for global brand creation — heritage meets K.

Est. 1903 Italy120yr HeritageKR · CN · US · JPK-Luxury
KR
Oliveyoung
CN
Douyin
US
Ulta
JP
Drug
00
Founder CaseType C · Self Incubation → Global

COSMETEA

World's First Tea-Concept Beauty · Est. 2015 · Annie Zhang

Founded by Annie Zhang in 2015, COSMETEA combined traditional tea culture with Korean skincare science. Without external distribution partners or existing networks, the brand reached 50+ countries and earned Pentawards 2017 Gold. The EE Cushion product became a megahit. This is the proof of concept that BRC Korea is built on.

50+ CountriesPentawards 2017 GoldEE Cushion Megahit0→Global in 2 years
Founded
2015
Markets
50+
Award
Gold
Status
Done
What We Look For

Proven Traction

Demonstrated product-market fit in at least one market. Not a concept — a business with real revenue and customer proof.

Cross-border Potential

A brand story that translates across Korea, China, and global markets — with a product category that travels well.

M&A Readiness

A founder open to strategic partnership, equity participation, or eventual acquisition. BRC is not a passive advisor.

Unique Brand DNA

A distinct point of view. Generic products in crowded categories are not BRC brands. We look for irreplaceability.

Pipeline · 2026
Active

K-Beauty → CN

Verified Korean indie brand. 2025 매출 100억+. Douyin MCN 런칭 협의 중. Type A 구조.

In Review

CN Brand → KR Rebranding

China-verified cosmetics brand seeking K-Beauty positioning. Oliveyoung + US channel entry target.

Prospecting

EU Heritage → K-Luxury

European premium brand acquisition target for K-luxury repositioning. Type C incubation model.

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